Vanessa is a marketing leader combining marketing, behavioural science, and technology to drive sustainable business growth and long-term behaviour change. She previously worked at UK and global organisations such as the Carbon Trust, tackling carbon reduction, and Opower, reducing energy consumption. Now part of the founding team at Material Focus and its Recycle Your Electricals campaign, she leads marketing and behaviour change tackling e-waste. She also advises government on communications and behaviour change, supporting the UK’s Extended Producer Responsibility scheme to improve packaging circularity.